false-association claim:
(1992)

1. Intellectual property. A claim based on the wrongful use of a distinctive name, mark, trade dress, or other device to misrepresent sponsorship, origin of goods or services, or affiliation.  *  The power to assert a false-association claim is not limited to trademark registrants.  Any person who claims an injury caused by deceptive use of a trademark or its equivalent may have standing to bring suit.  See USCA § 1125(a)(1)(A). [1]

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